The need to remain relevant and competitive in the fast paced workplace has seen many organizations digitalize their systems and processes, complementing their established sales channels with multichannel experiences and transacting, shopping or engaging via the web. Thanks to mobile and cloud technologies, a wave of disruption has therefore engulfed businesses across industries, and with no one willing to take the risk of falling behind, this comes with a host of challenges when trying to create a digital workplace.
Digital transformation is now the backbone of businesses, and it entails closely interwoven business processes with cloud technologies, mobile, social, and analytics, in every aspect. In this regard, all the underway technologies or those already in use today within an organization, make up the definition of a digital workplace.
This would include applications used by HR, as well as those that are important to the business, such as instant messaging, tools for virtual meetings, social media channels, email, and so forth. Therefore, the workplace can no longer be limited by employees in a physical space. Communication and collaboration will continue to evolve beyond the natural onsite work groups and giving a boost to innovation, growth, and efficiency of virtual teams.
Digitalization is largely driven by expectations of the modern workforce, with millennials expected to represent about 75% of the workforce by the year 2025. This group always have smartphones within reach, and their excitement is easily triggered by work styles that are not only flexible but also collaborative, and the convenience that comes with mobile experiences. Because of this preference, the expectations and experiences for the end-users are critical in determining which technological choices are made.
About 64% of employees would accept a smaller salary, as long as they can work from another place than the office. Digitalization is the way to attract such talents, and organizations whose online social networks are strong enjoy a 7% improved productivity. This translates to about 87% employee retention rates and a 20% increase in employee satisfaction.
One of the major deterrence of digitalization is the people within a company who are not ready to embrace multichannel capabilities and digital media. It, therefore, calls for time to introduce, develop and sustain a digital corporate culture especially since culture is not something that can be changed overnight with a simple memo from the CEO.
While leaders of a company may have sincere intentions of securing competitive advantage in the digital world, and in spite of investments in helping members acquire the necessary skills, the threat of cultural resistance is an ever present reality. Existing culture, a...